Neverending Flowers Make Waves at the Independent Hotel Show 2024
- Natalia Charman
- Apr 8
- 2 min read
A few months ago, Steelgrass was proud to showcase our Neverending Flowers at the prestigious Independent Hotel Show London 2024, held at the iconic Olympia exhibition centre.
As the leading trade event for the boutique and independent hotel sector, IHS is where hospitality visionaries gather to explore the future of guest experience, design, and sustainability. We were thrilled to be part of this vibrant community's flagship event.
A Showcase of Sustainable Style
In keeping with the event theme, Away from the hustle and bustle we collaborated with three outstanding interior design studios to bring nature-inspired calm into key feature areas:
The Social Business Space by Anya Brakha Interiors
The Members Suite by FIBI Interiors
The Dining Room by Spacebrand
Each of these spaces featured bespoke installations created using our preserved, long-lasting flowers and seasonal foliage, offering a sustainable, low-maintenance alternative to fresh plants while maintaining a quiet luxury aesthetic.
Celebrating the Industry’s Best at the Independent Hotel Show London
We were especially honoured to be selected to create the gift bouquets and table décor for the Independent Hotel Show Awards Ceremony. Our Neverending Flowers were presented to the winners - hospitality industry leaders who are redefining the benchmarks for excellence in service, guest care, and innovation.
Seeing our creations in the hands of such inspiring hoteliers was a proud moment for our team.
See a few of the award winners with their bouquets in this fantastic event round-up, captured by renowned society photographer Edward Lloyd.
Supporting Hospitality, One Installation at a Time
Being trusted to contribute to the Independent Hotel Show 2024 was an honour, and we remain dedicated to helping hotels and hospitality spaces across the UK create lasting impressions through sustainable, sensory botanical design.
Interested in exploring what we could create for your space?
We offer complimentary on-site visits and free design consultations within London and the South East. We are always happy to bring a few samples along, including a preserved palm tree. Contact us to arrange a visit contact@steelgrass.co.uk.
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